Terms of Services

1. Preamble & Acceptance of Terms

These Terms of Services ("Terms", "Agreement") constitute a legally binding agreement between you or the entity you represent ("Client", "Customer", "You") and Growlex.io ("Growlex", "Agency", "We", "Us").

This Agreement governs your access to and use of Growlex.io, our proprietary diagnostic applications (including Growlex Lens AI and Growlex Radar), and our full-service growth marketing, ad management, and unit economics engineering services (collectively, the "Services").

By accessing our website, generating diagnostic audits, or executing a Statement of Work ("SOW") referencing these Terms, you agree to be bound by all terms, conditions, and operational policies contained herein.

2. Scope of Services

Growlex.io operates as an AI-first Growth Agency and marketing intelligence technology provider. Our Services include:

• Paid Acquisition Management: Strategy, campaign architecture, media buying, continuous budget pacing, and conversion optimization across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and partner networks.
• Growlex Lens AI Audits: Automated unit economics diagnostics, Google Ads search query waste detection, and funnel friction analysis.
• Growlex Radar: Competitor creative monitoring, object deconstruction, and AI-driven creative concept generation.
• Conversion Rate Optimization (CRO) & Funnel Engineering: Landing page design, interactive pricing modeling, post-click journey optimization, and attribution modeling.
• Analytics & Tracking Infrastructure: Server-side tracking, Google Tag Manager container deployment, GA4 event modeling, and enhanced conversion verification.

3. Authorized Business Use Only

The Services are intended exclusively for commercial entities, growth professionals, and enterprise marketing teams. You represent and warrant that:

• You have full corporate power and authority to enter into this Agreement;
• You will not reverse engineer, decompile, crawl, or scrape the underlying software of Growlex Lens AI or Growlex Radar;
• You will not use our platform or deliverables to promote illegal goods, fraudulent schemes, deceptive business practices, or content prohibited by major ad network policies.

4. Client Cooperation & Ad Account Ownership

To ensure optimal execution of campaign sprints, the Client agrees to:

• Account Ownership: The Client maintains sole legal ownership and administrative authority over all ad accounts. Growlex operates via delegated agency access (e.g. Google Ads Manager MCC, Meta Business Manager Partner Access).
• Direct Media Billing: All advertising spend is charged directly to the Client’s payment methods on file with the ad platforms. Growlex never fronts, marks up, or resells raw ad spend unless expressly specified in an enterprise escrow agreement.
• Timely Approvals: Provide timely feedback and approvals for ad creative assets, landing page modifications, and tracking updates.

5. Data Schedules & Lookback Windows

Due to the operational nature of advertising platform attribution engines (e.g. Google Ads data freshness latency, Meta 7-day click attribution windows), campaign reporting accounts for standard lookback adjustments. Performance reconciliation is conducted on a regular cadence (typically bi-weekly or monthly), ensuring reported KPIs reflect consolidated conversion figures.

6. Fees, Subscriptions & Payment Terms

Service engagements are structured under transparent pricing tiers (such as Fixed Monthly Retainers, Performance Hybrid Models, or Project-based Sprints) defined in the applicable SOW or invoice:

• Payment Terms: Retainers are billed in advance on a recurring monthly cycle. Invoices are payable upon receipt unless agreed otherwise in writing.
• Taxes: All fees are exclusive of applicable value-added taxes, sales taxes, or withholding duties, which are the Client's responsibility.
• Late Payments: Unpaid balances exceeding 15 days past due may result in temporary suspension of active campaign optimization until resolved.

7. Confidentiality & Non-Disclosure

Both parties agree to treat all non-public information disclosed during the course of the engagement as strictly confidential. This includes marketing spend levels, unit economics figures, conversion rates, customer lists, creative scripts, and proprietary campaign structures.

Growlex.io guarantees that client financial data, audit results, and ad metrics are strictly quarantined and never shared, benchmarked, or cross-referenced with other clients.

8. Intellectual Property Rights

• Client IP: The Client owns all trademarks, brand assets, product catalog feeds, and ad copy specifically developed for the Client upon payment of applicable fees.
• Growlex IP: Growlex retains all right, title, and interest in and to our proprietary platforms (Growlex Lens AI, Growlex Radar), software codebases, diagnostic algorithms, internal prompt workflows, and pre-existing optimization templates.

9. Warranty Disclaimer & Platform Disclaimers

Growlex performs all Services in a professional, diligent, and workmanlike manner using industry-leading AI methodologies. However, because advertising performance depends on dynamic auction competition, external consumer demand, platform algorithm shifts (Google, Meta, TikTok), and third-party tracking constraints:

THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. GROWLEX DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR GUARANTEED SPECIFIC RETURN ON AD SPEND (ROAS), EXCEPT AS EXPRESSLY SET FORTH IN A WRITTEN ENTERPRISE SOW.

10. Limitation of Liability

To the maximum extent permitted by applicable law, neither party shall be liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, or business opportunity. Growlex’s total aggregate liability arising out of or related to this Agreement shall be capped at the total amount paid by the Client to Growlex during the three (3) months immediately preceding the event giving rise to liability.

11. Term and Termination

Unless otherwise agreed in an SOW, ongoing monthly retainer engagements may be terminated by either party upon thirty (30) days' prior written notice. Upon termination, Growlex will ensure an orderly transition of campaign management and provide all final reporting assets, provided all outstanding invoices have been settled.